Radiology Integrated Training Initiative
Surely created the logo and visual identity for RITI when it was established to train radiographers nationwide in new digital imaging that is gradually replacing traditional X-rays throughout the NHS. A range of X-ray photography was used in combination with a type/layout style that hinted at pharmaceutical packaging design.
The design of the R logo referenced the metal clips used to define left or right on X-rays.
Exhibition stands and pop ups as well as reports, posters and newsletters were produced as the initiative was rolled out throughout the NHS.
