Radiology Integrated Training Initiative

Surely created the logo and visual identity for RITI when it was established to train radiographers nationwide in new digital imaging that is gradually replacing traditional X-rays throughout the NHS.  A range of X-ray photography was used in combination with a type/layout style that hinted at pharmaceutical packaging design. 

The design of the R logo referenced the metal clips used to define left or right on X-rays. 

Exhibition stands and pop ups as well as reports, posters and newsletters were produced as the initiative was rolled out throughout the NHS.